PRO kopirayting. Kak prodat' kota
Dmitriy Kot
Unabridged
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9785446123254
6 hours 37 minutes
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From the publisher
V osnove lyuboy reklamy lezhit tekst. Prodayushchaya stranica? V osnove tekst. Video- ili audiorolik? Snova tekst. SMS-soobshchenie? Ob'yavlenie v social'nyh setyah? Listovka ili flaer? Nu, vy ponyali... Opyat' tekst. Not vsego sem'. No eto ne meshaet geniyam sozdavat' velichayshie proizvedeniya, kotorye ceplyayut za zhivoe, vyzyvayut slezy ili ulybku. Bukv tridcat' tri, tak chto vashi vozmozhnosti bezgranichny. Sil'nyy prodayushchiy tekst – eto, prezhde vsego, opisanie vashih preimushchestv: pochemu klient (pokupatel') dolzhen obratit'sya imenno k vam? No u produkta mogut byt' desyatki ili sotni preimushchestv! I vse oni kazhutsya ubeditel'nymi. Kak zhe byt' v situacii, napominayushchey anekdot pro obez'yanu, kotoraya ne mozhet opredelit'sya, umnaya ona ili krasivaya? S pomoshch'yu etoy knigi vy poymete, kak napisat' deystvitel'no sil'nyy prodayushchiy tekst, kotoryy privlechet vnimanie, vyzovet interes, raskroet preimushchestva i ubedit kupit' imenno u vas. Dmitriy Kot — odin iz samyh izvestnyh kopirayterov, biznes-trener, direktor Agentstva prodayushchih tekstov, avtor bestsellerov «Kopirayting: kak ne s'est' sobaku. Sozdaem teksty, kotorye prodayut», «Prodayushchie teksty: model' dlya sborki. Kopirayting dlya vsekh» i «Insta-gramotnye teksty. Pishi s dushoy – prodavay s umom».