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Marketing Bez budzheta

Igor' Mann

Unabridged • 4064067331879
5 hours 56 minutes
Thalia
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From the publisher

V jetom ochen' praktichnom rukovodstve (ranee vypuskavshemsja ogranichennym tirazhom pod nazvaniem 'Bez bjudzheta') vy najdete 50 jeffektivnyh marketingovyh instrumentov, kotorye mozhno ispol'zovat' v uslovijah ogranichennogo marketingovogo bjudzheta (ili ego polnogo otsutstvija). Samoe cennoe to, chto po kazhdomu instrumentu privoditsja podrobnoe opisanie— komu delat', chto delat', kak delat'. Jeto nezamenimoe rukovodstvo dlja teh, kto zhelaet ispol'zovat' resursy kompanii maksimal'no jekonomno i pri jetom s naibol'shej otdachej. Kniga prineset naibol'shuju pol'zu vladel'cam i rukovoditeljam kompanij, kommercheskim direktoram, marketeram.
From the publisher
V jetom ochen' praktichnom rukovodstve (ranee vypuskavshemsja ogranichennym tirazhom pod nazvaniem 'Bez bjudzheta') vy najdete 50 jeffektivnyh marketingovyh instrumentov, kotorye mozhno ispol'zovat' v uslovijah ogranichennogo marketingovogo bjudzheta (ili ego polnogo otsutstvija). Samoe cennoe to, chto po kazhdomu instrumentu privoditsja podrobnoe opisanie— komu delat', chto delat', kak delat'. Jeto nezamenimoe rukovodstvo dlja teh, kto zhelaet ispol'zovat' resursy kompanii maksimal'no jekonomno i pri jetom s naibol'shej otdachej. Kniga prineset naibol'shuju pol'zu vladel'cam i rukovoditeljam kompanij, kommercheskim direktoram, marketeram.

From the same authors

Release date
03/01/2022

Mann, Ivanov and Ferber