Marketing Made Simple: A Step-by-Step ...

The sales funnel is a marketing model that describes the buyer's journey from initial attention to the purchase of a product or service. Building a sales funnel with a high conversion rate to meet business objectives is a key task for the marketing department in any company, small or large. Donald Miller, author of several bestselling books and creator of the StoryBrand method, along with colleague Jay Jay Peterson, have developed a unique, practical guide to creating effective sales funnels. They tell you what to do and in what sequence, what tools are best to use at different stages of the funnel so that customers remember your offer and turn into loyal fans of your brand on the fly. By sticking to the authors' recommendations and using the templates and algorithms provided, you will learn how to create and adapt sales funnels for different target groups and products - and you will be able to take your company to the next level. Translated with DeepL.com/Translator (free version)