Lean Customer development: Building ...

Cindy Alvarez's book, How to Create a Product That Buys, complements, expands and details the innovative ideas outlined in the international bestsellers Four Steps to Insight by Steve Blank and Business from the Ground Up by Eric Ries. The novelty of Alvarez's approach is that she successfully extends the customer development methodology beyond the startup segment. The Lean Customer Development method she proposes is applicable to companies of all sizes, from newly created to established market flagships. After reading Cindy Alvarez's book, you will master the strategy and tools to solve the critical problem of modern business - how to reliably test your hypotheses and go to market with a product that customers demand.