Holistic Email Marketing
Kath Pay
Completo
•
9781781336212
6 horas 37 minutos
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De la editorial
Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards. It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to: • Develop strategies and tactics that will make you a better email marketer • Craft email messages that your customers will love and act on • Achieve your goals by using 'Helpful Marketing' • Apply a scientific method to testing and marketing to reduce waste and learn what works