Summary of the Blue Ocean transformation ...

The affairs of the economy are large and small with a great deal of attention for every contemporary person, so it was not strange for the authors to follow W. Chan Kim and Renée Mauborgne the book 'The Blue Ocean Strategy' that since its publication (two thousand and five) has received a huge area of ​​attention, and has sold millions of copies of it In a second part, it is the book 'The Blue Ocean', which was published in the year (two thousand and seventeen), and translated into more than (forty -four) languages, to win advanced positions in the best -selling lists in the world.