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Venchurnoe myshlenie. 9 principov rosta ...

Ilya Strebulaev , Alex Dang

Onverkort • 4069828214958
12 uur 12 minuten
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Van de uitgever

Za poslednee desyatiletie venchurnye investory vyshli iz teni Kremnievoy doliny i okazalis' v centre vnimaniya. Takie figury, kak Piter Til', Ben Horovic i Dzhon Dorr, zachastuyu bolee izvestny, chem osnovateli tekh kompaniy stoimost'yu v milliardy dollarov, kotorye oni podderzhivali. No v chem sekret venchurnyh investorov i pochemu i sredi vsekh kategoriy investorov tol'ko vedushchie venchurnye kapitalisty demonstriruyut ustoychivuyu polozhitel'nuyu dohodnost' god za godom? Posle neskol'kih soten interv'yu s vedushchimi venchurnymi investorami Kremnievoy doliny i bolee desyati let prepodavaniya v Stenfordskoy shkole biznesa odnogo iz pervyh kursov, posvyashchennyh venchurnomu kapitalu, Il'ya Strebulaev nachal ponimat', chto otvet kroetsya v ih ochen' specificheskom podhode k prinyatiyu resheniy, kotoryy chasto kazhetsya protivorechashchim zdravomu smyslu. Naprimer, v ramkah myshleniya venchurnogo investora gorizont planirovaniya dolzhen byt' dolgosrochnym, kratkosrochnye pribyli mozhno ignorirovat', postepennyy progress otvergaetsya, a neudachi tozhe schitayutsya rezul'tatom. Takoy podhod v korne otlichaetsya ot togo, chto nablyudaetsya v bol'shinstve obychnyh kompaniy. Il'ya Strebulaev i Aleks Dang sformulirovali devyat' principov venchurnyh investorov, kotorye mogut byt' primenimy dlya prinyatiya upravlencheskih resheniy v samyh raznyh situaciyah v lyuboy otrasli. Oni privodyat primery kompaniy, kotorye ispol'zovali eti principy i dobilis' procvetaniya. Kniga osnovana na issledovaniyah Il'i Strebulaeva tak nazyvaemyh «edinorogov», takih, kak Zoom, SpaceX, Instacart, Canva, OpenAI, DoorDash i Moderna, kotorye provodilis' nachinaya s 2015 goda. Eti issledovaniya privlekli bol'shoe vnimanie ne tol'ko venchurnyh kapitalistov i osnovateley startapov, no i liderov tradicionnogo biznesa i regulyatorov, kotoryh ochen' zainteresovalo, kak mozhno za paru-druguyu let pridumat' i vzrastit' innovacionnuyu ideyu stoimost'yu v milliardy dollarov. Paradigma myshleniya venchurnyh investorov pomozhet rukovoditelyam i biznes—lideram, dazhe dalekim ot tekhnologicheskoy industrii, transformirovat' svoyu kompaniyu, stimulirovat' innovacii i operezhat' svoih konkurentov.
Van de uitgever
Za poslednee desyatiletie venchurnye investory vyshli iz teni Kremnievoy doliny i okazalis' v centre vnimaniya. Takie figury, kak Piter Til', Ben Horovic i Dzhon Dorr, zachastuyu bolee izvestny, chem osnovateli tekh kompaniy stoimost'yu v milliardy dollarov, kotorye oni podderzhivali. No v chem sekret venchurnyh investorov i pochemu i sredi vsekh kategoriy investorov tol'ko vedushchie venchurnye kapitalisty demonstriruyut ustoychivuyu polozhitel'nuyu dohodnost' god za godom? Posle neskol'kih soten interv'yu s vedushchimi venchurnymi investorami Kremnievoy doliny i bolee desyati let prepodavaniya v Stenfordskoy shkole biznesa odnogo iz pervyh kursov, posvyashchennyh venchurnomu kapitalu, Il'ya Strebulaev nachal ponimat', chto otvet kroetsya v ih ochen' specificheskom podhode k prinyatiyu resheniy, kotoryy chasto kazhetsya protivorechashchim zdravomu smyslu. Naprimer, v ramkah myshleniya venchurnogo investora gorizont planirovaniya dolzhen byt' dolgosrochnym, kratkosrochnye pribyli mozhno ignorirovat', postepennyy progress otvergaetsya, a neudachi tozhe schitayutsya rezul'tatom. Takoy podhod v korne otlichaetsya ot togo, chto nablyudaetsya v bol'shinstve obychnyh kompaniy. Il'ya Strebulaev i Aleks Dang sformulirovali devyat' principov venchurnyh investorov, kotorye mogut byt' primenimy dlya prinyatiya upravlencheskih resheniy v samyh raznyh situaciyah v lyuboy otrasli. Oni privodyat primery kompaniy, kotorye ispol'zovali eti principy i dobilis' procvetaniya. Kniga osnovana na issledovaniyah Il'i Strebulaeva tak nazyvaemyh «edinorogov», takih, kak Zoom, SpaceX, Instacart, Canva, OpenAI, DoorDash i Moderna, kotorye provodilis' nachinaya s 2015 goda. Eti issledovaniya privlekli bol'shoe vnimanie ne tol'ko venchurnyh kapitalistov i osnovateley startapov, no i liderov tradicionnogo biznesa i regulyatorov, kotoryh ochen' zainteresovalo, kak mozhno za paru-druguyu let pridumat' i vzrastit' innovacionnuyu ideyu stoimost'yu v milliardy dollarov. Paradigma myshleniya venchurnyh investorov pomozhet rukovoditelyam i biznes—lideram, dazhe dalekim ot tekhnologicheskoy industrii, transformirovat' svoyu kompaniyu, stimulirovat' innovacii i operezhat' svoih konkurentov.

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Label
MIF
Publicatiedatum
05-03-2025

MIF