Holistic Email Marketing

Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards. It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to: • Develop strategies and tactics that will make you a better email marketer • Craft email messages that your customers will love and act on • Achieve your goals by using 'Helpful Marketing' • Apply a scientific method to testing and marketing to reduce waste and learn what works